This presentation to the Soil Association's Annual Conference recognises that the UK government has publicly renounced industrialised, chemical-based agriculture in favour of “sustainable agriculture”. Under Agenda 21, the action plan for sustainable development signed at the Rio Earth Summit (UNCED) in 1992, it is committed to Sustainable Agriculture and Rural Development or SARD, drawn up by the UN’s Food and Agriculture Organisation (FAO). Yet SARD’s understanding of people’s participation, land reform, sustainable agriculture and environmental protection are quite different from that of many people’s movements. For SARD, participation is about engineering consent and getting people to participate in implementing decisions that have already been taken by someone else. SARD calls for land reform to promote is agribusiness’ access to land, not people’s control over it. And despite the rhetoric, SARD is about agricultural intensification. Overall, the policy is the same, but the language has changed.